1st August 1942, midday
Events have shown that journalism demands a style of its own. Real journalistic jargon came into being, I think, in the Völkischer Beobachter during our electoral campaign in 1932. Rosenberg feared a landslide. I am quite sure that at the time he despaired of humanity, and his contempt for mankind was only increased when he found that the more he lowered the intellectual level of the journal, the more sales increased! He ought really to have called the paper “Münchner Beobachter—Baltic Edition”!
At the beginning, the Völkischer Beobachter sailed on so high an intellectual plane that I myself had difficulty in understanding it, and I certainly know no woman who could make head or tail of it! Rosenberg insisted on this extremely high level.