Uncle Adolf’s table talk, 129

6th May 1942

Infiltration of the Jews into the press and the film world—Their influence on Hugenberg and Rothermere—Independence of the National Socialist press.
 

According to a communiqué from Ankara, the Turkish Information Agency is stated to have dismissed a considerable number of Jews from its employment. The Fuehrer remarked that public opinion was formed by the Jews in all the countries actually at war with Germany, and that this had been the case in Germany, too, even in the days of the Weimar Republic. He continued:

From time immemorial the Jews have always succeeded in insinuating themselves into positions from which it was possible to influence public opinion; they hold, for example, many key positions both in the press and in the cinema industry.

But they are not content to exercise a direct, open influence; they know that they will attain their ends more expeditiously if they bring their influence to bear through the so-called Agencies and by other devious methods.

The most dangerous weapon is the Jewish advertising agency, for, by cutting off advertising revenue, they can reduce even the greatest newspapers to the verge of ruin. I myself found it singularly significant to see how both Hugenberg and Lord Rothermere were compelled to abandon their attempts to support a reasoned national policy, because the Jews threatened to cut off their advertising revenue.

Lord Rothermere, who at the time had just published two articles in support of the Mosley movement, himself described to me at the Berghof how the Jews went to work, and how it was quite impossible at short notice to take any effective counter-measures. It has been from the beginning one of my most potent sources of strength that I made all the newspapers of the NSDAP, unlike all the other newspapers of similar importance, completely independent of the Jewish advertising agencies and thus impervious to economic pressure of this nature.